Communication of science and scientific outcomes is important to show and make its impact for society and our futures (yes, just like the title for the Sumforest Call for funding states).
How to do that efficiently can be read in the latest blog by the Forest Section Manager of CommBeBiz.
A little except on what’s important for the Forest Sector:
So what is specific for the forest sector concerning research communication and research impact?
Normally, it takes about 5 to 10 years for research outcomes to be implemented and that society starts to feel the impact of research. Trees have a long lifetime and forests grow slowly. When considering a forest stand age of 40 years for harvest, maybe we will not see the results of our decisions made based on research results that have been obtained 5 – 10 years ago. The larger this timespan is, the more important is a direct and clear communication about research outcomes. This way the chance to make the best decision about the forest and the future increases.
Another thing about the forest is that it delivers a very wide rage of products. Maybe even more than we can imagine today. In order to stay innovative, a bidirectional communication between consumers and R & D is essential. The key question here is: What can we produce from the wood, that consumers will need? New products need to be invented and developed that replace unsustainable products and at the same time fulfil the customers’ quality requirements. A Europe wide policy that enables research and development of a wide range of wood and biomass products besides energy would be beneficial here.